Internet Privacy Policy

The privacy of your personal information is important to us. The purpose of this statement (the “Privacy Statement”) is to let you know how Delta Dental of Massachusetts, hereafter the "Company" handles the information we collect through the use of this website or other electronic communication methods.

This Internet Privacy Statement governs your access and use of all the Company websites ("Sites") and services ("Services"), including the secure Portals offered through our Sites.

Please read this Internet Privacy Statement carefully so that you understand our online privacy practices. By accessing our Sites, you agree to be bound by the terms of this Internet Privacy Statement. If you have any questions after you have read the Internet Privacy Statement, please contact our Privacy Officer at privacy@deltadentalmass.com.

The Company respects your interest in privacy when visiting our Sites. We are responsible for protecting the privacy and security of the personal information we collect from you. You may occasionally receive other notices from the Company, its affiliates, or subsidiaries related to the privacy and confidentiality of personal information. These notices may also apply to the information collected through our Sites.

This Statement does not apply to information collected through other means such as by telephone, in person, or through enrollment in our Services. That information may be protected by other privacy policies. As used in this Statement, terms such as “we” or “our” and “Company” refer to the Company and its current and future affiliated entities, including our parent company.

This Sites are intended for a United States audience. Any information you provide, including any personal information, will be stored within the United States.

1. Commitment to Confidentiality

We are committed to maintaining the confidentiality of all information we receive from the Sites’ users. The Company will never sell your data or information.

We may partner with third parties and provide links to third-party websites to offer you additional information and services. You may see both the Company's logo and/or the third-party's logo on these third-party websites. Users of these websites should be aware of who is collecting personal information and what privacy policies apply before providing personal information. The Company may not have control over third-party partners' use of your information.

2. Collection and Use of Personal Information/Cookies

We may use and disclose your activity information about your interactions with our Sites, such as pages visited and features used (“Activity Information”), unless restricted by this Statement or by law. Some examples of the ways we use your Activity Information include:

  • Customizing your experience on the Sites, including managing and recording your preferences
  • Presenting more relevant content and tools based on your past choices
  • Marketing, product development, and research purposes
  • Tracking resources and data accessed on the Sites
  • Developing reports regarding Site usage, activity, and statistics
  • Assisting users experiencing Site problems
  • Enabling certain functions and tools on the Sites
  • Tracking paths of visitors to the Sites and within the Sites


We also use analytics services such as Google Analytics to learn more about your use of the Sites, such as which pages are visited and how often they are visited. This information will be used to enable certain features on the Sites. Information is captured using various technologies and may include “cookies” – text files with small pieces of data that are used to identify your computer as you use a computer network and improve your web browsing experience. You can learn more about how Google Analytics uses your data by visiting https://policies.google.com/technologies/partner-sites.

You may disable cookies and similar items by adjusting your browser preferences at any time, but this may limit your ability to take advantage of all the features on the Sites.

We may also allow third-party service providers to use cookies and other technology to collect information, such as Activity Information, over time and across third-party websites, web browsers used to read our Sites, and/or which websites are referring traffic or linking to our Sites, to deliver targeted advertisements to you. We do not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies.

3. Your Personal Information

Sites may include web pages that give you the option to provide us with information about yourself. You are not required to give us your personal information. However, that may limit your ability to use certain functions of the Sites or to request certain Services or information.

We may use your personal information for certain purposes such as:

  • To respond to your inquiries
  • To prepopulate information for transactions
  • To personalize the Sites for you
  • To process an employment application
  • To process a form or application as requested by you
  • To administer surveys and promotions
  • To provide you with information that we believe may be useful to you, such as information about products or Services provided by us or other businesses
  • To perform analytics and to improve our products, Sites, and advertising
  • To comply with applicable laws, regulations, and legal processes
  • To protect someone's health, safety, or welfare
  • To protect our rights, the rights of affiliates or related third parties, or take appropriate legal action, such as to enforce our Terms of Use
  • To keep a record of our transactions and communications
  • Other purposes that are deemed necessary or useful for us to conduct our business, so long as such use is permitted by law.


We may use your personal information to contact you using any contact information you provide through this Site, including any email address, mailing address, telephone number, cell phone number, text message number, or fax number.

4. Sharing Personal Information

We will only share your personal information with third parties as outlined in this Statement and as otherwise permitted by law.

The Sites may permit you to view your user profile and related personal information and to request changes to such information. If this function is available, we will include a link on the Sites with a heading such as “My online account” or similar words. Clicking on the link will take you to a page through which you may review your user profile and related personal information.

We may share your personal information within the Company, and/or combine information that you provide to us through the Sites with other information we have received from you, whether online or offline, or from other sources such as from our vendors. For example, if you have purchased a product or service from us, we may combine personal information you provide through the Sites with information regarding your receipt of the product or service you received.

We may also share personal information with other third-party companies that we collaborate with or hire to perform services on our behalf. For example, we may hire a company to help us send and manage email and/or SMS text messaging, and we might provide the company with your email address and certain other information in order for them to send you an email message or SMS on our behalf. Similarly, we may hire companies to host or operate some of our Sites and related computers and software applications.

We may share personal information in response to a court order, subpoena, search warrant, law or regulation. We may cooperate with law enforcement authorities in investigating and prosecuting activities that are illegal, violate our rules, or may be harmful to other visitors.

We may share personal information if all or part of the Company is sold, merged, dissolved, acquired, or in a similar transaction.

5. Technology Use on The Sites / Internet Privacy Statement

We strive to keep information that you share on the Sites confidential and secure. Your encrypted (encoded) sensitive information is protected using "Secure Socket Layers (SSL)" as it passes between your browser and the Sites. We take safeguards to protect the personal information submitted to us, both during transmission and once we receive it.

No method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security. Only authorized persons are permitted to access your personal information. All authorized persons must abide by security, privacy, and confidentiality agreements.

6. Email and Online Communication

If you send questions or comments to an email address listed on the Sites or via a contact form located within the Sites, we will share your correspondence with an associate capable of addressing your questions and concerns. We will retain your communications until we have done our very best to provide you with a complete and satisfactory response. Ultimately, we will either discard your communication or, in some cases, archive it. We will keep your email address for future communications from our organization.

We may periodically send electronic newsletters, notification of account status, and other communications such as marketing communications. We may also send email communications regarding topics such as general health benefits, health conditions, and health topics, as well as Site updates, industry news and Company updates.

We will offer you appropriate consent mechanisms, such as opt-out options, for marketing and certain other communications. Please be aware that opt-outs may not apply to certain types of communications, such as account status, Site updates or other plan related communications.

Unfortunately, standard internet email is not secure. For that reason, please do not use unsecured email to communicate information to us that you may consider confidential. Secured messaging may be available within a secured area of the Sites. Once you successfully sign-in, you may be able to use this feature to communicate confidential or private information to us.

7. TCPA/SMS

The Company may use SMS messaging or autodialed calls to provide patients with appointment reminders, confirmation requests, and other notifications related to their oral health care. You can opt-out of these Services at any time, for any reason.

8. Children’s Privacy

We will not intentionally collect any personal information from children under the age of 13 through the Sites without receiving parental or guardian consent. If you think that we have collected personal information from a child under the age of 13 through the Sites, please contact us at privacy@deltadentalmass.com.

9. Location Tracking

Providing useful, meaningful experiences is at the core of our Company, and location information plays an important role in doing just that. From driving directions, to making sure your search results include things near you, to showing you content most relevant to you, location tracking can make your experiences across our digital properties more relevant and helpful. Location information also helps with some core product functionality, like providing a website in the right language or helping to keep our Services secure.

Depending on the products you’re using and settings you choose, your use of our Sites may provide us with location information that is critical to making some Services and Site features work and making other Services more useful for you. Location tracking can come from real-time signals, like your IP address, device location or even your past activity on our sites, allowing tailored experiences to be created. Below are the primary ways we may get information about your location

  • From your device’s IP address: Internet Protocol (IP) addresses are part of the fabric of the internet and are assigned to a device whenever that device connects online. When a website needs to send something to your computer (for instance, your Google search results), it needs your IP address to send it to the right computer. IP addresses are based around geography and may be used to approximate the general location of a device. Like many other internet services, we can use this information about your location to provide some basic Services (even if precise location is not collected from your device). This can help us understand the state you are using our Services from and, for example, if there’s a sign-in from an unexpected place it allows us to detect unusual account activity.

  • From your activity: As you use our Services, we may infer that you’re interested in a place even if your device isn’t telling us exactly where you are. For example, if you search for “Dentists in Boston”, we may assume that you would like to see dentists near Boston and show you results of dentists there. Depending on your settings, this type of information may be stored with your account and used to decide whether you might still be in Boston when you do more searches at a later time.

11. Internet Privacy Statement Changes

This Privacy Statement is effective as of 6/22/2026 and is not intended to and does not create any contractual or other legal rights with or on behalf of any party.

If we decide to make any material change to the Site’s privacy practices, we will post those changes to this Internet Privacy Statement, our home page, and other places that we deem appropriate. The Company wants you to be aware of what information is being collected, how the information is being used, and under what circumstances, if any, the information may be disclosed. The Company reserves the right to modify this Internet Privacy Statement at any time, so please review it frequently.

If you have any questions regarding this Statement or feel your privacy may have been violated, please contact privacy@deltadentalmass.com.