Delta Dental of Massachusetts Named Presenting Sponsor of NESN Clubhouse
New England Sports Network (NESN) Red Sox pre-game show will engage kids across Massachusetts on the importance of oral health
BOSTON – Delta Dental of Massachusetts and New England Sports Network (NESN), the official home of the Boston Red Sox, are proud to announce their partnership in support of NESN Clubhouse, NESN’s commercial-free Red Sox pre-game show for kids. NESN Clubhouse Presented by Delta Dental of Massachusetts airs live on Sunday 90-minutes before the network’s traditional Red Sox pre-game coverage and an encore airing of the show runs immediately following the post-game show each Sunday.
The show includes a studio audience comprised of Little League baseball players and girls’ softball teams from throughout New England. For Red Sox home games, the show airs live on Yawkey Way. For Red Sox road games, the show originates live from NESN’s Watertown studios.
As presenting sponsor of NESN Clubhouse and its website, Delta Dental of Massachusetts’ oral health experts will serve as contributors for the show’s educational segment, “Baseball Smart Mouth.” This collaboration is designed to raise oral health awareness among young people – on topics ranging from wearing a mouth guard while playing sports to the impact of chewing gum – in an entertaining way.
“We are committed to making everyone’s smile a little healthier,” said Dennis Leonard, president of Delta Dental of Massachusetts. “And, like our love of baseball here in Massachusetts, good brushing habits start early. We are proud to partner with NESN Clubhouse and are excited about the opportunity this partnership presents to raise oral health awareness among young people.”
This season debut of NESN Clubhouse Presented by Delta Dental of Massachusetts aired yesterday (Sunday, April 10) at 11:30 a.m. EST, before the Red Sox - Toronto game. Throughout the season, NESN Clubhouse on Instagram and @DeltaDentalofMA on Twitter will frequently post clips, updates and #SelfieSmile fan photos.
“We look forward to reaching Red Sox fans throughout Massachusetts with this program and future collaborations,” Leonard said, adding, “Baseball now not only encourages hometown pride and healthy activity, but also bright, healthy smiles.”
On Tuesday, July 5, Delta Dental of Massachusetts will again participate in Fenway Park’s annual Tooth Day, providing mouth guards to younger fans while Tooth Day co-host Tufts University School of Dental Medicine and other partners will provide informational brochures, onsite screenings and other oral health giveaways.
About Delta Dental of Massachusetts
Delta Dental of Massachusetts (deltadentalma.com), the largest provider of dental benefits in the state, is a national leader in innovative programs to improve the overall health of our members, prevent oral disease, and reduce health care costs for employers, groups and individuals. Headquartered in Charlestown, Massachusetts, Delta Dental of Massachusetts covers more than 2 million members. Delta Dental of Massachusetts is a member of the Delta Dental Plans Association (deltadental.com) whose member companies provide dental benefits to more than 62 million people enrolled in more than 114,000 groups across the nation.
For more oral health news, follow us on Twitter @deltadentalofma and on Facebook at https://www.facebook.com/DeltaDentalMA, and check out the monthly oral health calendar at http://www.keepahealthysmile.com/.
About NESN Clubhouse (@NESNclubhouse)
NESN Clubhouse, “Where Kids Run the Show,” features junior reporters, former and current Red Sox players, and Wally The Green Monster. During Red Sox home games, the show originates from Yawkey Way. When the team is on the road, NESN Clubhouse is produced from the NESN studios in Watertown, Massachusetts. In both instances, the show features a live audience comprised of youth baseball and softball teams. Parents and coaches can visit NESNClubhouse.com and click the ‘Studio Audience’ button to sign up their son or daughter’s team for a chance to be in the live studio audience.
About NESN
NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the 9th Most Valuable Sports Business Brand in the world. NESN.com is one of the Top 15 sports web sites in the U.S. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).